Sinus Milieu 2025. The sinus institute, in cooperation with künzlerbachmann directmarketing ag and other partners, has therefore fundamentally revised the swiss milieu model following various content. It is a model that groups people according to their views of life and ways of life.
The aim of sinus international milieu research is to provide globally active companies with information about current target groups and the dynamics of social change, thus providing a basis for strategic marketing decisions. The right figure displays the development of sizes of.